By Mary Jo Matsumoto
The “green revolution” seems to be here for good, and the best part of the hoopla is that the selection of sustainable and organic products just keeps getting better. The downside is that there’s so much hype around it, sometimes it’s difficult to tell what’s truly good for the planet and what’s just a good excuse to charge a few more dollars. Because it’s such a new market, the nuances of what makes using organic better than non-organic, and why sustainable fashions might actually help the planet the most, are often lost on consumers. As one of my friends recently pointed out, “If you served spotted owl at the dinner table it might be organic, but not necessarily sustainable.” Here are some of my fav new stylish, sustainable, and sometimes organic products that might make your summer a little greener.
Frequenting the cultural festivals near her local hometown in Mexico, designer Olga Abadi discovered the ancient Mayan technique of binding everyday materials into useable products. Abadi’s take on the crafting technique involves turning hundreds of candy wrappers and soda labels into fully functional, fun and stylish handbags The result is Nahui Ollin, a specialty line of handbags inspired by age-old techniques that sustain the environment through recycling materials collected from small, independent factories in Mexico. Not only are they adorably colorful, they are extremely durable and come in a variety of shapes, sizes, and colors. My favorite is the tutti frutti clutch, great for toting cosmetics in my bigger bag, and perfect when I want to carry a smaller bag.
If you read my blog, http://www.trustyourstyle.com, it’s not a big surprise that I’m a huge fan of organic cosmetics. I also live in sunny Southern California, so when the organic cosmetic manufacturers I’ve been interviewing started telling me that products containing SPF are not necessarily good for your skin, I freaked! The answer? Very old fashioned advice: wear a hat. The one I recommend is Wallaroo because they use UPF 50+ fabric which has been tested by the Australian Radiation Protection Agency and found to block 97.5% of the sun's ultroviolet rays. Best of all they come in tons of fun colors, prints, and neutrals plus there’s 15 styles. I’m partial to their best-seller, The Casual Traveler.The rounded top and 4" adjustable brim keeps your face and neck protected and a hidden interior drawstring ensures one size fits most. It’s crushable, packable, and ready for your next trip to the beach. For more information go to www. Wallaroohats.com or call (303) 494-5949.
This little suit may not be “green” in an environmental way, but it’s definitely a keeper that you will want to wear for seasons to come. (That qualifies as ‘sustainable’ doesn’t it?) Green poster girl, Cameron Diaz, was snapped everywhere she went wearing this green Le Doux bikini and I predict you will be too. The Le Doux “Lollipop” suit can be viewed at www.ledouxswimwear.com or call 1-888-284-2420 to order.
You don’t usually think of fashionable makeup and the organic movement, but think again! Afterglow Cosmetics offers a truly natural blend of pure mineral makeup with organic infused sparkling colors for a high-fashion look that’s actually safe for your skin and ideal for women with rosacea, acne and sensitive skin. Most impressively, Afterglow products have continuously been among the most highly rated for safety on the Environmental Working Group “Skin Deep Report” website. Chose from neutral colors for a bit of subtle sparkle during the day or a more sophisticated color palate for your most formal evenings out. Afterglow’s Organic Mineral Eyeshadow comes in 25 shades that will take you from day to evening and can be ordered at www.afterglowcosmetics.com
I am always a sucker for a company that makes the move into the all-natural realm, so I’m very excited to include Tarte in this roundup. I’ve always loved their products, especially their blush, that’s why I am so happy that they are now introducing their first all-natural cheek stain, Natural Beauty. Made with a preservative -free proprietary berry complex that includes blackberry, goji, acai, cranberry, pomegranate, and currant, it provides the same wonderful flush they are known for. I’m also loving their new Inside Out vitamin infused lipsticks that are preservative and paraben free and contain Vitamin C, A, E, and K, grape seed, lychee, green tea, acai, and chamomile extracts, plus jojoba, shea butter, and beeswax. I adore the old fashioned square cases that the lipsticks come in which make applying easy and fun. Available in Sweet Dreams (dusty pink rose), Zen (plum-berry), and Revive (true red). Tarte’s new Natural Beauty cheek stain will be available exclusively at Sephora and their Inside Out vitamin-infused lipsticks can be found at www.tartecosmetics.com, Sephora, and Bergdorf Goodman..
Who says organic can’t be luxurious? Under the Canopy’s 100% organic cotton Kimono Robe is soft and enveloping, not to mention free of
chemicals—just the thing to slip on before or after hitting the spa. Available
at Origin and Aveda stores and online at www.underthecanopy.com.
I’m heading out in a couple of days to sample a few organic spa treatments at the lovely Hanua Spa at Hotel Hana Maui. Voted the ‘Most Excellent Spa Hotel US’ by Condè Nast, Hanua spa uses an expansive base of organic ingredients. I’m hoping to have a very green not to mention relaxing visit and be back soon to talk about end of the summer fashions..
Wishing you many more green days!